PPV Conversion & Fan Funnel
The PPV Conversion view and Fan Funnel show how fans move from new subscriber to paying customer.
PPV conversion rate
Section titled “PPV conversion rate”The conversion rate shows what percentage of fans who received a PPV message went on to unlock it. A higher rate means the AI is sending PPV to the right fans at the right time.
You can view conversion rates over custom date ranges to track improvement over time.
Fan funnel
Section titled “Fan funnel”The funnel shows your fan base distributed across stages:
| Stage | What it means |
|---|---|
| New | Recently subscribed, no purchases yet |
| Active | Has made at least one purchase |
| High-value | Consistent spender, top-tier fan |
| Lapsed | Was active, hasn’t purchased recently |
| Dormant | Has not engaged in a long time |
Use the funnel to gauge the health of your audience. A growing “Active” and “High-value” segment means the AI is converting well.
Drilling into a segment
Section titled “Drilling into a segment”Click any funnel segment to see the fans in that group. From there you can check individual profiles, add tags, or adjust management mode.
Related
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